For Brands
Get closer to the next generation of sports fans.
Eye On Sports Group helps brands discover, evaluate, and activate high-value partnerships across youth sports.
Find the Right Opportunity
Why Youth Sports?
Attention that traditional advertising can't buy.
Repetition
Seasons create dozens of touchpoints with the same families.
Community
Programs sit at the center of local social life.
Family Engagement
Decisions, travel, and spending happen together.
Purchase Behavior
Equipment, travel, food, vehicles, healthcare, and financial services.
Local Relevance
Real presence in priority markets, not just impressions.
Authenticity
Support that families recognize as genuine investment.
What Brands Can Own
Positions worth owning.
More Than Impressions
Relevance × Repetition × Exclusivity × Access
Strong youth sports partnerships should not be valued on impressions alone. Brands gain the ability to become part of the athlete and family experience — showing up in the moments that matter rather than interrupting them.
What We Do For Brands
From discovery to measurement.
Property Discovery
Identify programs, leagues, clubs, events, and sports properties aligned with brand objectives.
Valuation
Understand whether an asking price is supported by the actual opportunity.
Partnership Design
Build assets and activations that create value beyond logo placement.
Negotiation
Structure agreements around inventory, deliverables, exclusivity, category rights, and expectations.
Activation
Help bring the partnership to life.
Measurement
Establish metrics and reporting to understand performance and improve future partnerships.
The Eye On Sports Advantage
Curated opportunities
Data-backed valuation
Professional negotiation
Creative activation
One point of contact
Long-term relationship building