About
We believe youth sports organizations should be rewarded for the value they create.
Youth sports organizations create extraordinary value for athletes, families, communities, and brands. But too often, the people running those organizations do not have the time, data, resources, or expertise required to fully monetize that value.
Eye On Sports Group was built to change that.
When partnerships work
- Brands reach valuable audiences.
- Organizations create sustainable revenue.
- Athletes receive better opportunities.
The Team
Meet the team
Jonathan Liskov
CEO & Founder
Jonathan Liskov founded Eye On Sports Group with the belief that youth sports organizations create significant commercial value every day but often lack the time, resources, data, and infrastructure to properly capture it.
Jonathan brings more than five years of experience across the professional sports and sports business ecosystem, with experience at:
His background includes sports business, analytics, strategy, partnerships, fan engagement, entrepreneurship, and the business side of athletics.
Through Eye On Sports Group, Jonathan is focused on bringing the commercial sophistication commonly found in professional sports to youth sports organizations — helping them create new revenue that can be reinvested into coaching, player development, affordability, facilities, equipment, and opportunity.
Samantha Larson
Director of Sales & Customer Success
Samantha Larson serves as Director of Sales & Customer Success at Eye On Sports Group.
Her career has centered around understanding what businesses actually need, identifying their most important challenges, and connecting those businesses with solutions that create meaningful value.
At Eye On Sports, Samantha leads conversations between brands and sports organizations, helping each side understand the opportunity, identify alignment, and turn that alignment into strong, sustainable partnerships.
Her approach is consultative rather than transactional:
Understand the problem. Find the fit. Build the relationship. Create value for both sides.